Prada
the prada brand characterises top-quality products that combine an innovative approach witha strong craftsmanship tradition.
the prada brand is synonymous of a style which has always anticipated, and often oriented, new trends in all fields.
this has unanimously been recognised both by the market and by the most qualified observers.
prada’s approach is that top-quality is the starting point, and applies to each single step of the process, from the design to the choice of materials, from the production to the retail concepts, from the advertising campaigns to the communication strategies.
this creates a "value-chain" that generates the "total quality".
this attention never becomes ostentatious, but rather is expressed in careful details that make prada branded products so unique and desirable.
sophisticated and elegant, the prada products are identified by a very strong personality and an unmistakable style.
we find these same characteristics in prada’s optical eyewear collection, which has been supplemented by several new sun models and a new sports model, identified by the unmistakable prada red stripe.